Tourism is more than just blue skies and pretty landscapes: it represents the interplay of countless factors. Some can be reinvented at any time and in numerous places, while others result from a long history.

The Touriseum is a charming, ironic museum, full of surprises. The central component is the permanent exhibition of lively scenes, displayed in 20 rooms, which invite you to experience an entertaining journey through 200 years of the history of Alpine tourism. In a delightful way, it combines humour with insight and entertainment with history. You will find amusement with the South Tyrol game, exhibits worth seeing in the collection, information in the tourism interviews and recreation in the relaxation room.